is a family company founded by a mother and son in 1998 in New Orleans, LA.

They bought the website in the early days of the web in hopes of helping others with skin problems. For years before products were on the site, they answered hundreds of emails from people of color reaching out for skin care help.    

In 2009 the family took the plunge and launched its first products. Today, we have thousands of customers worldwide and continue to be a leader in skincare for people of color.'s mission is to present the best products and information for our customers and community to address our unique skin care needs.